Lollo & Bernie are Thomas Cook Group’s most important brand drivers to reach families with children. Therefore it is very important to have a well thought out strategy and defined rules around them.

My role throughout this project was to oversee the overall identity of Thomas Cook and make Lollo & Bernie fit into the Thomas Cook brand. We created Lollo & Bernies own identity and background history, developed a licensing strategy and implemented a comprehensive launch campaign of our mascots.

I created a handbook with guidelines and creative rules that were later implemented in all our market units. We created everything from marketing materials and shop-in-shops to booklets and karaoke movies.